I love telling people that a dog brought me a client. Those who’ve heard this story before know that the dog didn’t hold the client’s hand and bring her to me.
But this dog sparked off an encounter that led to the person signing up for coaching. That client referred a second one who is now my business partner.
Here’s how this story started…
My sons met this friendly dog as they were playing outside. They later met the dog’s owner and introduced her to me. This introduction in turn led to a client referral who signed up for coaching at our first meeting.
I still remember being totally surprised when she signed up. I’d recently raised my fees and was struggling with voicing out the new fees confidently. I also didn’t believe people would pay what I thought was a lot of money.
Years later in 2017, this client introduced me to Mary G Waithaka who needed business coaching. As I coached her, I realized I needed her to help me transform my business startup coaching program into an e-course.
In a 2-hour strategy session, MaryG helped me come up with a very simple and highly actionable plan for 3 online income streams:
- A business startup book.
- An e-course based on the book.
- A membership program.
I sold the book and e-course then got stuck. Only this time it was more of a mindset problem not a strategy one.
Over time, MaryG and I have helped each other grow. She knows my business in and out. And she never hesitates to call me out or share an idea at any time. We now know each other very well and yet we’ve never met physically.
Fast forward to a business partnership
MaryG started attracting experienced professionals who wanted to monetize their expertise. She sent most of them to me because they needed mindset coaching, which I excel in.
The referrals overwhelmed me. At the same time, I was easing out of business startup coaching, but didn’t want to throw away all my content and resources.
As we brainstormed these challenges, the gap became increasingly obvious. A group program was the answer.
But, we had two problems:
- How were we going to identify the right people for the program?
- How would the marketing and onboarding work remotely?
We only wanted to work with a few people and make sure they got results. Additionally, working together to set up a program remotely was a new experience.
Many Zoom brainstorming meetings later, we got a solution. That is how Expertise to Income Jumpstart came to be.
Despite all these AHAs, we were still skeptical.
We’ve both been burnt badly in business partnerships gone sour. We also valued our friendship and were afraid of messing it up with a business partnership.
Navigating this potential landmine took a bit of work. Luckily, we overcame the challenges and hosted two high-impact Expertise to Income Jumpstart workshops in May and June 2020.
We also started the Expert Accelerator 12-month coaching program with some graduates of the workshop.
It’s not been smooth sailing because we’re doing this while running our other businesses. We’re also setting up in the midst of the COVID-19 pandemic.
We’re really enjoying the process despite all the challenges encountered. Our skills complement each other and and our clients are getting massive value from this!
So that’s how a dog brought me a client, and a business partnership.
I love telling this story because it proves that you never know where your clients will come from. You also never know what lies ahead as you work with your clients.
As an expert, you show up, do your best for your clients, grow your skills, and grow your business. Unfortunately, many highly skilled experts charge low fees, which holds back their business growth.
If this you, then read on and find out how Expertise to Income can help you.
Are you ready to monetize your expertise?
Expertise to Income Jumpstart is a 5-day virtual workshop that helps highly skilled service-based professionals become highly paid experts. The core of this program works on overcoming limiting beliefs and imposter syndrome.
This workshop will help you:
- Overcome the fear of claiming your expert status.
- Identify your superpower (we call this your unique unfair advantage).
- Identify the people who are ready, willing and able to pay for your expertise.
- Package your expertise to directly address a gap in the market.
- Discover your biggest selling asset that will automatically attract clients.
MaryG and I will not only teach you. We will also help you create an Expert Freedom 3-Step Action Plan that you can implement immediately.
Who is the program for?
However, this program is not for everyone. It’s definitely not for:
❌Anyone who will not take action during and after the program.
❌People who are looking for instant or get rich quick solutions.
❌People who are not willing to jump off their comfort zone.
The program is for highly skilled professional who want to experience a process combining mindset shifts, business coaching and online strategy. It’s for you if:
✔️You’re tired of being stuck.
✔️You’re ready to transform an idea into an action plan.
✔️You want to overcome limiting beliefs and imposter syndrome.
✔️You’re ready to monetize your expertise.
Over to you…
We host one workshop per month and take only 12 participants per workshop. Registration opens 2 weeks to the workshop and we announce it in our Facebook page.
Join us on Facebook and receive updates hot off the press. You can also contact us if you’re interested in learning more about the next Expertise To Income Jumpstart Workshop.
(Images courtesy of Unsplash, Pexels & Expertise to Income)
